Success story

A thriving local spare parts retailer has now expanded their customer base nationally

Industry
Automotive
Location
Albury NSW, Australia
Goals
To launch an eCommerce platform in order to sell tools nationally with a view to slowly rolling out their entire product range online.
Type
eCommerce Website

Products used

WordPress

Our preferred content management platform, used by 35% of the web.

WooCommerce

Our go-to for eCommerce. Packed with powerful features and detailed reporting.

Quinlan’s Auto Spares approached us to build a new website and online store in order for them to reach more customers.

This local family run business based in South Albury has been trading since way back in 1971. Chris McHale and his wife Amanda McHale continue to do an excellent job of running it today.

When they came to us they had recently formed a relationship with GearWrench Australia to retail their brand of tools at Summernats 2020. They needed a way to sell the entire range without carrying every single item to the show. The online store proved to be the perfect solution and they used it as a successful way of launching their website.

We partnered with local photographer Luke Hunter from Hunter Media to capture some great imagery that would ensure the business was well represented online.

We also integrated zipPay as a payment method on the website as they were already offering it to customers in-store. These ‘buy now, pay later’ payment methods have been proven to increase conversion rates and we highly recommend them to any business.

Since going live, they have begun expanding their product range online to include other brands of tools as well. They have seen a number of successful orders placed with little to no marketing beyond word of mouth.

Once their business processes are in place the next phase will be to carry out some social media marketing and paid Google ads to drive more traffic to the website.

View the live website:
www.quinlansautospares.com.au

Need a new website? See how we can help.

We recently launched our online store through AW Digital and it has helped us expand our tool sales beyond the local Albury area. Highly recommended.

Amanda McHale

Quinlan’s Auto Spares