Success story

With over 20 years mechanical experience, we needed a website that highlighted our passion.

Industry
Automotive
Location
Wodonga VIC, Australia
Goals
To increase general awareness of the workshop and promote customer bookings.
Type
eCommerce Website

Products used

WordPress

Our preferred content management platform, used by 35% of the web.

WooCommerce

Our go-to for eCommerce. Packed with powerful features and detailed reporting.

Facebook For Business

The most powerful social media marketing platform for businesses.

Google Ads

Highly targeted traffic generally yields an even better conversion rate.

After solely advertising on social media for the last few years, C&T Automotive came to us to create a new website for them.

Cameron White & Trevor Killalea are the duo behind C&T Automotive, a locally owned and operated mechanical workshop based in Wodonga. They carry out a wide range of work from Victorian & New South Wales roadworthy checks to custom built air suspension setups and vehicle modifications.

They already have a large following on social media, however that doesn’t necessarily target a wide enough audience to reach all of their potential customers.

Trevor came to us with a simple brief, he was looking to boost awareness of the workshop and showcase the mechanical services that C&T Automotive undertook in order to increase business within the local area.

During our initial meeting we explored particular areas of the business that could be made into more of a focus. Aside from the regular mechanical work they carry out on a day-to-day basis, they often work on more interesting builds that gain a lot of interest. So we quickly decided that a ‘What’s in the workshop’ section would be a great method of driving more traffic to the website and increase its share-ability.

Along with the new website for the mechanical services side of the business, they also decided to create an online store to retail their custom air suspension products. This will extend their reach Australia wide.

We are also providing them with ongoing SEO to help them appear naturally for some more targeted search terms. Over time this should significantly improve the number of bookings and product sales that they receive.

We worked closely with Brad from BJM Media on this project, he provided us with all the excellent quality photography and videography seen throughout the website.

View the live website:
www.candtautomotive.com.au

Need a new website? See how we can help.
Since we began advertising our mechanical business online through AW Digital we have seen a significant increase in general servicing and RWC bookings.

Trevor Killalea

C&T Automotive