With conditions constantly changing due to COVID-19, effectively communicating with your target audience via social media has never been more important.
It is absolutely imperative that small business owners embrace the instantaneous nature of social media to keep their customers informed.
With more people staying home during this pandemic period, the time spent on devices has increased drastically.
Small business owners should be using this as a positive by ramping up their posts on social media. Offering quality content that keeps their customers engaged with their brand.
Global social media usage rates have grown by roughly 50% since 2014 and a significant spike is expected as people are quarantined or self-isolate within their homes. That equates to a lot of potential new customers for your business.
If you haven’t been harnessing the power of social media, perhaps now is the time to reconsider your approach.
If your day-to-day business slows down or even closes, it can be the perfect time to strategize, create content and expand your online profile.
Don’t be afraid to reach out to customers to see how they are doing. Starting a conversation is the perfect way to build connections. People will be craving human interaction and the opportunity to offer them your services can often present itself.
By building up a good relationship with your customers throughout the pandemic, you will be in a far better position to re-launch your business.
Look towards the future and think about what your customers will demand from your sector. Then work out how you could meet those needs early on, in order to give yourself an advantage.
All of the website packages we offer come complete with social media setup included. This is a great way to enhance the engagement level of your audience by offering familiar branding between your website and social media posts.
Over time this can make a massive difference to conversion rates as customers are constantly reminded about your business in their news feeds.
How ever you choose to proceed with marketing your business online during this pandemic, try to be honest and transparent without creating fear.
We are all in this together, businesses that find a way to make a positive impact on their community will always come out ahead.